Who does it apply to?

Providers of AI that talks to people or generates content; deployers of emotion recognition, biometric categorisation, deepfakes and AI-written public-interest text

What evidence is expected?

Disclosure texts in place, marking mechanism documented, transparency checklist completed per system.

Deadline tracker · EU

Transparency obligations, Article 50

Q: When does "Transparency obligations, Article 50" apply?

2 August 2026 (In force). Chatbots must disclose they are AI unless obvious. Generated audio, image, video and text must be marked as artificial in a machine-readable way. Deepfakes and AI-generated public-interest text must be disclosed. Disclosure must be clear and given at the latest at first interaction. Not deferred by the Omnibus.

Chatbots must disclose they are AI unless obvious. Generated audio, image, video and text must be marked as artificial in a machine-readable way. Deepfakes and AI-generated public-interest text must be disclosed. Disclosure must be clear and given at the latest at first interaction. Not deferred by the Omnibus.

Date: 2 August 2026 (64 days ago)
Status: In force
Law: EU AI Act (Reg. 2024/1689)
Jurisdiction: EU
Applies to: Providers of AI that talks to people or generates content; deployers of emotion recognition, biometric categorisation, deepfakes and AI-written public-interest text
Evidence expected: Disclosure texts in place, marking mechanism documented, transparency checklist completed per system.
Source: EU AI Act explorer, Article 50
Last reviewed: 2026-09-21
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What to do

Check whether it applies to you with the readiness scan.
Get the disclosure texts from the disclosure generator.
Record the obligation against each affected system in your AI inventory.
The Compliance Kit holds the document that produces the evidence for this row.

Worked examples

AI note-taker that records and summarises meetings Depends on the use
A vendor's AI chatbot answers customers on our website Transparency (Article 50)
An AI voice agent answers the phone Transparency (Article 50)
Marketing creates images with an AI image generator Transparency (Article 50)
AI writes blog posts, newsletters and product descriptions Depends on the use
AI avatar or synthetic voice in training and promo videos Transparency (Article 50)

Related obligations

AI literacy duty, Article 4 2025-02-02
Prohibited AI practices, Article 5 2025-02-02
General-purpose AI model obligations 2025-08-02
Machine-readable marking of generative AI output 2026-12-02

Get an email before each date

One email 30 days and one 7 days before each date in the markets you tick, with who it applies to and what to have ready. Next: Machine-readable marking of generative AI output, 2 Dec 2026.

Cite this

Dutybound, "Transparency obligations, Article 50", AI regulation deadline tracker, reviewed 2026-09-21, https://getdutybound.com/deadlines/eu-art50/. Primary source: https://artificialintelligenceact.eu/article/50/.