Classified examples · Customers and content · Po polsku
AI writes blog posts, newsletters and product descriptions
Depends on the useDeployer
The company uses AI to write product descriptions, blog articles and newsletters, edited by the marketing team.
How we classify it
- Deployer of an AI system that generates text.
- Not high-risk and not prohibited.
- Article 50(4) requires disclosure of AI-generated text published to inform the public on matters of public interest, unless a person has reviewed it and a natural or legal person holds editorial responsibility. Ordinary product copy is usually not public-interest text; articles on public affairs can be.
- Result: usually minimal risk when a person edits and signs off; disclosure needed for unedited public-interest text.
What applies now
- Human review and sign-off before publishing
- Check every claim, feature and price: consumer law applies to AI text as to any other
- Disclose AI generation where the text informs the public on matters of public interest and nobody takes editorial responsibility
What would change the answer
- Automatically published AI news or commentary without editorial review needs the Article 50(4) disclosure
Evidence to keep
- Editorial sign-off records
- Content rules in the acceptable use policy
In the AI Compliance Kit: 05Transparency Checklist and Disclosure Texts · 02AI Acceptable Use Policy.
Dates and sources
- Transparency obligations, Article 50: 2 August 2026
Legal basis: AI Act art. 50(4).
Similar examples
- A vendor's AI chatbot answers customers on our website Transparency (Article 50)
- An AI voice agent answers the phone Transparency (Article 50)
- Marketing creates images with an AI image generator Transparency (Article 50)
- AI avatar or synthetic voice in training and promo videos Transparency (Article 50)